How does Netflix figure out what movie you want to see? Meet one of its “brains”

Image representing Netflix as depicted in Crun...

Image via CrunchBase

Did you ever wonder how Netflix figures out which movies you might want to watch next?

Since the company was founded in 1997, Netflix has shipped its 4 billionth DVD, and in the first quarter of 2013 alone, it has streamed more than 4 billion hours. The company also says that approximately 75 percent of viewer activity is driven by recommendation.

Carlos Gomez-Uribe is one of the 800 Netflix engineers who decides what movie pops up next in your queue. While you’re on your couch at home, he and the rest of the team are in their headquarters in Silicon Valley, California discussing algorithms — statistical formulas which calculate your next probable film selection.

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