1990s Rockers You Didn’t Know Were Latino

Everyone wants a chunk of the $1 trillion Latino market these days. Latino votes are in high demand.

But it’s not as if Latinos weren’t around back in the 1990s, when fewer people cared who we were. And we weren’t only listening to salsa, bachata and norteño either. Latinos played key roles in some of the most prominent rock acts of the 1990s, when grunge, alternative, and metal ruled the airwaves and MTV determined bands’ commercial viability.

It shouldn’t be surprising. California and New York — home to massive Latino communities with long histories in the area — were two of the major centers where the industry cultivated its talent.

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