PETA Latino: Behind PETA’s outreach to Latinos

PETA logo

PETA logo (Photo credit: Wikipedia)

There was much ado about PETA when it launched one of its campaigns for PETA Latino this past April. In infamous PETA fashion, Panamian model/actress Patricia De León appeared nude on a giant piece of broccoli with the caption “Dressing Optional.”

I don’t know what it is about PETA campaigns that brings out everyone’s inner prude and critic but, as always,  the PSA sent the usual female exploitation groups into a tizzy. There was, however, also a huge uproar from members of the media on PETA’s outreach to Latinos. “Irrelevant” and “unnecessary” were the cries shouted across websites everywhere.

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