Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating following the Aug. 26 announcement that Seattle-based Starbucks plans to bring its famous green sea nymph logo to Colombia by opening 50 coffee houses over the next five years.
- Starbucks to Invade Colombia, Home of Juan Valdez, the Iconic Coffee Man (goodolewoody.me)
- Starbucks to Open First Shop in Colombia in 2014 (latinospost.com)
- Juan Valdez, the real coffee producer? (pimentona.wordpress.com)
- In Colombia, Starbucks To Take On Juan Valdez (wnyc.org)