Google-backed incubator hopes to inspire Latinos to launch startups

Edward Avila was a Silicon Valley tech veteran when he launched his first startup a few years ago. As he made the rounds at networking events, though, he noticed something jarring.

“Out of hundreds of entrepreneurs,” he said, “I felt like I was the only Latino in the room.”

He’s not far off: Numbers from venture capital clearinghouse CB Insights indicate less than 1 percent of venture-backed startups have a Latino co-founder. It’s an especially sobering statistic in a valley where census figures show a quarter of the population is Hispanic.

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