Catholic News Agency is ahead of the curve on a likely major development affecting a U.S. household name.
The Coca-Cola Company’s sponsorship of a “controversial Spanish reality (TV) show” (“disgusting” would appear to be a better word) in Spain is blowing up in its face, and not only because of the content of the program itself. The caustic reaction of a Coke executive to those who have criticized his company’s support of the program has sparked calls for a boycott of the company’s products which seems to have the potential to cut into the company’s sales volume. Excerpts from CNA’s Friday coverage follow the jump
- Will US Media Take Note of Growing Spain-Latin America Coca-Cola Boycott? (newsbusters.org)
- A Coca-Cola Play in Brazil – Bloomberg (bloomberg.com)
- Marilyn Monroe’s Coca Cola commercial (weheartvintage.co)