Will US Media Take Note of Growing Values-Driven Spanish-Latin American Coca-Cola Boycott?

Designer label for 2 litre Coca-Cola bottle

Designer label for 2 litre Coca-Cola bottle (Photo credit: Wikipedia)

Catholic News Agency is ahead of the curve on a likely major development affecting a U.S. household name.

The Coca-Cola Company’s sponsorship of a “controversial Spanish reality (TV) show” (“disgusting” would appear to be a better word) in Spain is blowing up in its face, and not only because of the content of the program itself. The caustic reaction of a Coke executive to those who have criticized his company’s support of the program has sparked calls for a boycott of the company’s products which seems to have the potential to cut into the company’s sales volume. Excerpts from CNA’s Friday coverage follow the jump

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