What Is Latino? Defining America’s Ambiguous Ethnicity

It’s an exciting time to be a Latino. The community’s numbers are growing rapidly. Latinos already outnumber non-Hispanic whites in New Mexico and California, and by 2050 the U.S. Census estimates that roughly one in three Americans will be Latino. With more than $1 trillion in spending power, more people than ever are trying to figure out how to appeal to America’s largest minority demographic

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