While the pay-TV industry is saturated in the U.S., Latin America market is booming and has been driving the growth for DirecTV. The company has more than 10 million subscribers in the region and has been growing at an average rate of 25%. Earlier this month, the company launched its on-demand video services in Latin America, which will help attract more customers. However, the challenging macroeconomic situation in the region remains a concern in the near term.
- DirecTV’s Latin America Pay-TV Is Booming (forbes.com)
- DirecTV aims to double Latin American revenue to $10b in 5 years (nextlevelofnews.com)