“They’ve butchered our name through our lives,” said Bob Unanue (oo-NA-new-Way), CEO of Goya Foods, whose family has grown and nurtured the company for three generations. “Even Hispanics can’t pronounce it correctly.”
Goya, a billion-dollar family run company, has become instantly recognizable with their trademark blue logo and easy to say name. But it wasn’t always like that.
- How Goya brought ethnic food to white America (washingtonpost.com)
- Hispanic Marketing & Advertising. “Si Se Puede”, or no? (loyoladigitaladvertising.wordpress.com)