Goya Foods, From 500 Cases Of Sardines To Billion-Dollar Enterprise

Goya Foods, the largest Hispanic-owned food company, could have easily been Unanue Foods, had it not been for 500 cases of sardines.

“They’ve butchered our name through our lives,” said Bob Unanue (oo-NA-new-Way), CEO of Goya Foods, whose family has grown and nurtured the company for three generations. “Even Hispanics can’t pronounce it correctly.”

Goya, a billion-dollar family run company, has become instantly recognizable with their trademark blue logo and easy to say name. But it wasn’t always like that.

Read more:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s