Goya Foods, From 500 Cases Of Sardines To Billion-Dollar Enterprise

Goya Foods, the largest Hispanic-owned food company, could have easily been Unanue Foods, had it not been for 500 cases of sardines.

“They’ve butchered our name through our lives,” said Bob Unanue (oo-NA-new-Way), CEO of Goya Foods, whose family has grown and nurtured the company for three generations. “Even Hispanics can’t pronounce it correctly.”

Goya, a billion-dollar family run company, has become instantly recognizable with their trademark blue logo and easy to say name. But it wasn’t always like that.

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