Hispanic TV Market Generates $4 Billion Annually

The rise of the Spanish-language television industry appears to be unstoppable in the United States as media outlets that broadcast in English are looking more and more toward a market of 53 million Latinos with $1.2 trillion in purchasing power.

Big networks such as Univision, Telemundo and CNN en Español and local channels like Miami’s America TeVe and MegaTV are fighting a marketing battle to capture viewership among a complex and diverse Hispanic audience

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