CNET Is Targeting the Tech-Hungry Latino Market With a New Site

Logo of CNET.

Logo of CNET. (Photo credit: Wikipedia)

On Sept. 19, CBS Interactive’s CNET will introduce CNET en Español, a Spanish-language edition of the tech news site that will be produced by a team of a dozen journalists.

To assist in the launch, CNET has partnered with Latin World Entertainment, a talent and marketing agency founded by Sofia VergaraPepsi and Cover Girl pitchwoman and star of ABC’s Modern Family—and her manager Luis Balaguer.

The firm is charged with bringing together CNET and Hispanic-targeted ad agencies, enlisting talent (CNET poached Univision’s Vanessa Hand Orellana to do video interviews and reviews) and identifying partnerships with Hispanic media.

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