To assist in the launch, CNET has partnered with Latin World Entertainment, a talent and marketing agency founded by Sofia Vergara—Pepsi and Cover Girl pitchwoman and star of ABC’s Modern Family—and her manager Luis Balaguer.
The firm is charged with bringing together CNET and Hispanic-targeted ad agencies, enlisting talent (CNET poached Univision’s Vanessa Hand Orellana to do video interviews and reviews) and identifying partnerships with Hispanic media.
- CNET makes picks for Target (reviews.cnet.com)
- CNET Is Targeting the Tech-Hungry Latino Market With a New Site (adweek.com)
- Meet the man who will run CNET en Español (news.cnet.com)
- Sofia Vergara Was A Teenage Beauty (huffingtonpost.com)